The President and Chief Operations officer at Activision Blizzard Coddy Johnson, candidly explained the reason as to why they split with Bungie. He first started with an opening statement during their earnings report yesterday and this is what he had to say;
‘‘Bungie gets to focus on the Destiny IP that they have created and we get to focus on our biggest opportunities on our biggest franchises with our best resources," Johnson said. "Our decision was reached with mutual agreement with Bungie to sell back the commercial rights. And for us at least, it was rooted in really our strategy overall.’’
Back in 2010 Activision Blizzard and Bungie went into a 10-year publishing deal for Destiny. One key agreement on the deal was that Bungie was to retain ownership of the Destiny IP. This seemed to be a really good deal that would benefit both parties, reason being Activision as we know it own most of the IP’s for their major franchises such as call of duty and overwatch, just to mention a few.
Johnson also highlighted that one of the reasons for the break-up was that Destiny did not meet Activision’s commercial projections given that it is a high quality AAA game with high quality content. In short the game was not generating enough revenue for Activision, specifically Destiny’s forsaken DLC was seen as a financial failure and did not meet the company’s expectations.
Moving forward Activision are planning to increase the number of developers for their IPs by 20% and they are also cutting down Destiny’s workforce by 8%.
So what do you think will happen to Bungie in future? The positive side to this is that they have full control of the game and this could be a great future for the game.